Team Building FAQs

Looking for answers about team building, psychological safety, trust, collaboration, company offsites, remote teams, or how to choose a team-building workshop that actually makes a difference?


You're in the right place.

About Make Believe Works

  • Make Believe Works is a facilitated team-building company based in Brooklyn, New York with facilitators throughout North America. We design and lead creative, playful workshops that help teams build trust, psychological safety, belonging, and genuine connection at work. Our sessions are non-competitive, fully participatory, and specifically designed so that reserved, introverted, and skeptical participants aren't just included — they're often the ones who surprise themselves most.

    We work with organizations of all sizes — from small leadership teams to large all-hands gatherings — across the United States, Canada, and Mexico, both in-person and virtually.

  • Most team building relies on competition, games, or icebreakers that reward extroverts and leave quieter participants on the sidelines. Make Believe Works is built around a different premise: that real connection happens when people feel safe enough to be honest, and that creativity is the most effective vehicle for creating that safety.

    Our workshops are non-competitive, talent-agnostic, and grounded in the principles of psychological safety. Every activity is designed with a specific outcome in mind — not just a fun hour, but a genuine shift in how people see and relate to each other. People come in as colleagues. They leave knowing each other differently.

  • Safe Danger is the concept at the heart of everything Make Believe Works does. It describes the specific condition where people feel secure enough to open up but challenged enough to grow — the balance between enough safety to participate and enough risk to make it matter.

    Without safety, people shut down. Without risk, nothing changes. Safe Danger is the zone where both are present at once, and it's where real trust, creativity, and connection actually develop. It's also the subject of Ben Swire's book, Safe Danger, selected by Malcolm Gladwell's Next Big Idea Club.

  • Make Believe Works was founded by Ben Swire and Lara Storm. Ben is a keynote speaker, facilitator, and author of Safe Danger. His background includes time as a Design Lead at IDEO, where he developed the facilitation philosophy that shapes Make Believe Works today. Lara Storm is the company's co-founder and lead on-site facilitator.

  • Make Believe Works has worked with Google, Meta, Netflix, Spotify, Stripe, Salesforce, Amazon, American Express, IDEO, Ford Motor Company, Capital One, TIAA, Sprout Social, Blackstone, Mars, DonorsChoose, Pixar, Yahoo, YouTube, Mozilla, the Canadian Consulate, and many others.

  • Most workshops run between 60 minutes and half a day. For offsites and retreats, sessions can be extended or stacked to fit a longer agenda. The right length depends on your group size, goals, and the broader context of your event. We'll recommend the format that fits best once we understand what you're working with.

  • We recommend booking at least two to four weeks in advance for best availability. That said, we've accommodated last-minute and next-day requests when schedules require it. If you have a specific date in mind, reach out early — particularly for larger groups or events during peak retreat season in spring and fall.

  • We work with groups of all sizes, from small leadership teams to large all-hands gatherings. Share your headcount and goals when you reach out and we'll recommend the right format.

  • We come to you. In-person sessions take place in offices, offsite venues, conference spaces, and retreat locations. For virtual sessions, we host on Zoom or your preferred platform. We facilitate in-person across the United States, Canada, and Mexico, as well as virtually for teams worldwide.

  • We are definitely more expensive than mini-golf. The facilitation, design, and outcomes are substantively different from what a lower-cost provider delivers. Pricing depends on the format, size, and location of your event. We offer flexible packages to fit different team needs and budgets. We never want price to be a barrier. Reach out, and we’ll help you find the right fit.

  • We'll have a brief conversation to understand your team, your goals, and the context of your event. From there we'll recommend specific activities and a format, walk you through how the session works, and handle everything from invoicing to timeline. On the day of the event, we arrive prepared and ready. You focus on your team. We take care of the rest.

  • Psychological safety is the ability to speak honestly at work without fear of embarrassment, rejection, or negative consequences. The term was popularized by Harvard professor Amy Edmondson, who described it as a shared belief that a team is safe for interpersonal risk-taking.

    In practice it means people feel able to ask questions without feeling exposed, admit mistakes or uncertainty, challenge ideas without damaging relationships, and say what they actually think. When psychological safety is present, teams communicate more openly and collaborate more effectively. When it's absent, people stay quiet — and that silence becomes the culture.

    Most teams don't lack good intentions. They lack the conditions that make honesty feel possible. That's what Make Believe Works is designed to create.

  • Psychological safety is built through repeated moments where people take small interpersonal risks and feel respected when they do. It develops when team members discover that honesty is safe, that vulnerability is met with curiosity rather than judgment, and that taking a small risk — sharing an unfinished idea, admitting uncertainty, disagreeing openly — doesn't cost them anything.

    It can't be mandated or announced. It has to be experienced. This is why well-designed team-building workshops can be genuinely effective: they create structured opportunities for exactly those kinds of small, meaningful risks in a low-stakes environment — so people can practice the behaviors that build trust before the stakes are higher.

  • Yes — but only if the activities are specifically designed for it. Most team building fails to improve psychological safety because it relies on competition, surface-level interaction, or passive participation. None of those create the conditions for real trust.

    Team building improves psychological safety when it creates genuine moments of honesty, shared vulnerability, and mutual respect — when people take small risks together and discover that doing so feels safe. Activities that are non-competitive, fully participatory, and designed to surface real things about real people are the ones that actually shift something. The goal isn't a better afternoon. It's a team that works differently afterward.

  • A team can be perfectly pleasant and still have no psychological safety. If people are softening their honest opinions, avoiding disagreement, or staying quiet when something feels wrong — that's not safety. That's politeness. And politeness is often the thing that gets in the way of real trust.

    Psychological safety shows up in specific moments: someone saying "I don't know," a team member openly challenging a decision, a mistake being acknowledged without blame. Those moments feel slightly uncomfortable — but they're exactly what allows teams to improve, innovate, and genuinely trust each other. The goal isn't comfort. It's capacity.

  • Think of psychological safety as the climate and trust as the relationship. Psychological safety is a group condition — whether the team as a whole feels like an honest, risk-tolerant place. Trust is more personal — the specific belief that this particular person has your back.

    They reinforce each other. When the group climate feels safe, individual trust relationships develop more naturally. When people trust each other, the group climate gets safer. Make Believe Works workshops are designed to work on both simultaneously — creating the shared experiences that shift the climate while giving individuals the chance to genuinely surprise each other.

Understanding Psychological Safety and Trust

Choosing the Right Team Building

  • The most important question is whether the activity is designed to change something — or just fill time pleasantly. Those are different goals and they require very different designs.

    Look for workshops that are non-competitive, so the experience brings people together rather than dividing them. Look for activities that are fully participatory, so no one ends up watching from the sidelines. Look for a facilitator who creates genuine psychological safety rather than just energy. And look for a provider who takes the time to understand your team's specific context before recommending anything — because the right activity for one team is the wrong one for another.

  • The activities that work best for introverts — and for mixed-personality teams generally — share a few things: they don't require performance or put anyone on the spot, they give people structured ways to share rather than open-ended social pressure, and they create genuine moments of connection rather than competitive outcomes.

    Make Believe Works sessions are specifically designed with this in mind. There's nothing to win and nothing to perform. The environment makes it genuinely safe to show up differently — which is why reserved and introverted participants are often the ones who surprise themselves most.

  • Non-competitive team building is any workshop or activity designed to bring people together rather than pit them against each other. It avoids scoreboards, winners, and performance-based outcomes in favor of shared experience, mutual discovery, and genuine connection.

    Most traditional team building — trivia nights, escape rooms, sports challenges — is inherently competitive. That format tends to reward confidence, speed, and extraversion, and often leaves quieter participants disengaged or on the sidelines. Non-competitive activities create a fundamentally different dynamic: everyone contributes, no one loses, and the goal is understanding each other rather than beating each other. That's the environment where trust actually develops.

  • The activities that work best at offsites accomplish something the regular work environment can't: they create genuine connection and trust in a compressed timeframe, and they give people a shared experience — a reference point — they carry back into their everyday work.

    Offsite team building works best when it's facilitated rather than self-guided, when it creates real moments of honesty rather than surface-level fun, and when it's thoughtfully sequenced within the broader retreat agenda. Make Believe Works sessions are consistently cited as the highest-rated activity at the retreats and offsites where they're featured. The goal isn't to be the most entertaining hour. It's to be the one people are still talking about on Monday.

  • Yes. The core challenge for remote and hybrid teams isn't the logistics of getting people together — it's the absence of the informal, unstructured moments that build connection in physical environments. The hallway conversation. The lunch. The accidental insight. Those moments don't happen on their own when your team is distributed.

    Make Believe Works virtual and hybrid sessions are designed to recreate those conditions deliberately — giving distributed team members structured opportunities to see each other as full people rather than names on a screen. The connection that develops is real, and it changes how teams collaborate afterward.

  • Make Believe Works is designed specifically for skeptics. The activities are non-competitive and low-stakes, so there's nothing to perform. The facilitation creates genuine psychological safety from the start, so participation feels chosen rather than required. And the outcomes are real enough that skeptical participants are consistently among the most positive voices in post-session feedback. We hear some version of "I didn't expect to like this" more than almost anything else.

  • Creativity in the context of Make Believe Works has nothing to do with artistic talent or skill. Our activities are talent-agnostic by design — meaning no one has an advantage based on ability, training, or confidence.

    What the activities ask for is simpler than that: noticing, imagining, sharing. Things every person does every day, usually without calling it creativity. Many participants who describe themselves as "not creative people" find that these sessions are the first time in years they've experienced what it actually feels like to make something alongside other people — and to be surprised by what they make and what they discover about each other.

  • Yes — but it requires a fundamentally different design philosophy than most team building uses.

    The reason so much team building feels forced is that it asks people to perform enthusiasm they don't feel, in activities they didn't choose, alongside colleagues they don't yet trust enough to be genuine with. The result feels hollow because it is hollow.

    Make Believe Works starts from the opposite end. The activities are low-stakes and non-competitive, so there's nothing to perform. The facilitation creates genuine psychological safety before anyone is asked to do anything. And the experiences are designed to surface real things about real people — which is what makes them feel authentic rather than manufactured.

    The most common thing we hear afterward is some version of: "I didn't expect to like this." That's the goal.

  • The most important thing to look for isn't the activity — it's the design philosophy behind it. A company that leads with "here's a list of fun things to do" is answering a different question than a company that asks "what does your team actually need right now?"

    Look for a provider that takes time to understand your team's context, goals, and dynamics before recommending anything. Look for facilitation that's professionally led rather than self-guided. And look for evidence — from real clients in real organizations — that something actually shifted after the session, not just during it.

    Make Believe Works works with organizations ranging from early-stage teams to Fortune 500 companies. We don't recommend an activity until we understand what you're working toward.

  • An outing is something your team does together. Team-building is something that changes how your team relates to each other afterward.

    Most team activities stops at fun. Make Believe Works is designed to go further — to create the kind of shared moments that give people a new way of seeing each other, a reference point they carry back into real work. That's what clients mean when they say the impact lasted well beyond the day itself.

Contact Us

We’d love to help your team connect and thrive. Tell us about your event or goals and let’s make a plan.

Reach us at: hello@makebelieveworks.com

What Participants Are Saying:

Make Believe Works reinvents connection and development with its unique, fun, engaging and highly impactful workshops. Most recently, their ‘Super-Secret’ activation facilitated what our team called ‘the most meaningful & fun’ virtual get-to-know you’s they’ve ever participated in. We can’t wait to work with them again!

— Naomi G., Director, Business Planning & Strategy, American Express

"I usually dread team building activities, but this was different. The facilitation was magical and made all the difference. I sincerely enjoyed the process and learning so many new things about my colleagues. Thanks for pushing me out of my comfort zone. Absolutely want more of these."

— Amy O., Design Manager, Spotify